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The IPA Search Certificate

The IPA Search Certificate is the first truly independent qualification in this discipline, aimed at any individuals who are new to search, regardless of agency background, looking to build their knowledge about SEO and PPC.

All training programmes run by the IPA, the professional body for advertising, media and marketing communication agencies based in the UK, including this industry leading qualification, define, set and maintain the highest possible standards of professional practice.

The IPA’s award winning qualifications programme has been running for 10 years and over 12,000 individuals from across the globe have passed an IPA qualification.