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Strategy [clear filter]
Friday, April 22
 

09:45

Future-Proof
Nichola Stott
SEO SUX: How and Why UX Must Be Front and Centre to Your Technical Strategy

Mel Carson
Discoverable, Sharable & Memorable: How to Make a Better Impression through Personal Branding

Rob Buccci
Deep diving into featured snippets: How to earn more and rise to the top of the SERPs

Moderators
Speakers
RB

Rob Bucci

Founder & CEO, STAT Search Analytics
Rob is the founder and CEO of STAT Search Analytics (getSTAT.com), based in his home town of Vancouver, Canada. Rob has been a developer and entrepreneur in the SEO space since 2005. He especially loves tackling big-data challenges in data mining and analytics. When he isn’t doing... Read More →
MC

Mel Carson

Founder & Principal Strategist, Delightful Communications
Mel is founder of Seattle-based consultancy – Delightful Communications – which helps businesses and individuals understand and successfully apply strategies that focus on Content Marketing, Social Media, Digital PR and Personal Branding. Previous to Delightful, Mel’s 7 year... Read More →
NS

Nichola Stott

MD, Founder and Entrepreneur, theMediaFlow
20 years in technology communications from electronics to search by way of Yahoo! Nichola founded theMediaFlow in 2010 to focus on high quality technical SEO overlaid with creative marketing strategies.


Friday April 22, 2016 09:45 - 11:00
1. Concert Hall

13:15

Community
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Erica McGillivray

Putting Your Best Self Forward: Etiquette and Branding in Your Community

Stephanie Chitty
Marketing like a parent of three kids

Amy Brann
Brains in Business

Moderators
Speakers
AB

Amy Brann

Game Changing Neuroscientific Insight Sharer, Synaptic Potential
Written books. Spoken Publicly. Taught organisations how to be better by understanding brains.
SC

Stephanie Chitty

Marketing Manager, Dark Star Brewing Co
Someone once followed me around in Target in Las Vegas for three hours, thinking I was Adele. I had to sign an autograph and have a photo taken with them. Sorry...is this bit meant to be about work?
EM

Erica McGillivray

Senior Community Manager, Moz
Erica McGillivray spends a ridiculous amount of time being geeky, both professionally and personally. At Moz, she wrangles a community of 500,000+ people and co-runs their annual conferences. Erica also is a founder of GeekGirlCon, is a published author, and has a comic book collection... Read More →


Friday April 22, 2016 13:15 - 14:30
2. SiteVisibility Corn Exchange

14:30

Collaboration
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Jamie Peach & Dipesh Pattni

Under the hood of client/agency partnerships

Moderators
CE

Collette Easton

Chief Revenue Officer UK & EMEA, Linkdex
Collette has been involved in Search since 2001, worked with some of the biggest brands from either agency, service or today with tool-side delivery with the Linkdex platform. I thrive in a start-up environment and have been part of the senior management team that successfully sold... Read More →

Speakers
DP

Dipesh Pattni

Head of SEO and Content, PHD Media
Dipesh Pattni is the Head of SEO and Content at PHD Media. His role includes managing a team, developing organic services and creating/implementing strategies in SEO, Social, CRO and Content for large brands.
JP

Jamie Peach

Head of SEO, House of Fraser
Jamie Peach is Head of SEO at House of Fraser, a leading UK department store with sights set internationally, currently enjoying his 8th year in the SEO industry and voted one of the UK's most influential individuals in Search Marketing & SEO. He has worked both client-side and in... Read More →


Friday April 22, 2016 14:30 - 15:45
5. Deep Dive Founders Room

14:30

Results
Jon Earnshaw
How to Fix any SEO Problem

Lisa Myers & James Finlayson
Why SEO Needs to Get Emotional

Greg Gifford
Marketing to Local Customers

Moderators
Speakers
JE

Jon Earnshaw

CTO and Co-Founder of Pi Datametrics, Pi Datametrics
As CTO of Pi Datametrics, Jon is passionate about the future of search technology and in particular, personalisation and semantic search, which is changing both the way we search, the way we interact with search engines, and the subsequent outcome of a search. Jon is an accomplished... Read More →
JF

James Finlayson

Head of Search, Verve Search
As Head of Search, James takes a strategic lead on the development of creative campaigns at Verve Search, as well as constantly monitoring results in his restless pursuit to deliver perfection. He loves sharing new ideas and collaborating with the team to come up with ‘so-crazy-it-just-might-work... Read More →
GG

Greg Gifford

Director of Search and Social, DealerOn
Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He's got over 16 years of online marketing and web design experience, and he speaks internationally at both automotive... Read More →


Friday April 22, 2016 14:30 - 15:45
1. Concert Hall

16:10

Business
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Collette Easton

Secrets of Successful SEO Teams

Cosmin Negrescu
How to grow the hell out of your agency

Nancy Scott
Gamifying SEO in large organisations

Moderators
Speakers
CE

Collette Easton

Chief Revenue Officer UK & EMEA, Linkdex
Collette has been involved in Search since 2001, worked with some of the biggest brands from either agency, service or today with tool-side delivery with the Linkdex platform. I thrive in a start-up environment and have been part of the senior management team that successfully sold... Read More →
CN

Cosmin Negrescu

CEO, SEOmonitor
Cosmin is the founder and CEO of SEOmonitor.com, a tool that brings a new and better way of predicting and measuring SEO performance. He launched the product after managing his own digital agency for 7 years. In addition to his work at SEOmonitor.com, Cosmin is an active partner... Read More →
NS

Nancy Scott

Organic Search Lead Manager, Cancer Research UK
Nancy is Cancer Research UK's Organic Search Manager, leading the charity's SEO strategy as part of an award winning digital team. Almost as passionate about Nintendo as she is about SEO, she can often be found down the pub chewing someone's ear off about how Pokémon is the perfect... Read More →


Friday April 22, 2016 16:10 - 17:15
4. Old Court Room

16:10

Ecommerce
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Siobhan Swainston

Handling On-Site for Retail and Fashion Businesses

James Perrin
In Pursuit of UGC – The Power of Genuine Customer Reviews

Alec Bertram
Ecommerce keyword research: Completing large-scale analysis in a small-scale world

Moderators
SK

Stephen Kenwright

Director of Search, Branded3
Stephen is Director of Search at Branded3 – a search agency in Leeds and London – leading the agency’s SEO, PPC and Content Marketing efforts. Contributing to sites like Content Marketing Institute, SEMrush and Moz, Stephen is a regular columnist on Search Engine Watch and speaks... Read More →

Speakers
AB

Alec Bertram

Director, Allotment Digital Marketing
Alec runs Allotment Digital Marketing - a London-based SEO agency which specialises in helping ecommerce businesses increase their sales from organic search. Between client work you're most likely to find him furiously coding his next tool, or preaching the virtues of filter coffee... Read More →
JP

James Perrin

Digital Communications Specialist, Feefo
James Perrin is the Digital Marketing specialist for Feefo, overseeing their digital B2B and B2C content output. Having worked in digital, content and social media marketing for over 6 years he has witnessed the significant need for user-generated content, especially in the form of... Read More →
SS

Siobhan Swainston

SEO Consultant, Ayima
Working in SEO for just over 3 years all agency side, starting in digital content production before moving into a more technical role. Originally from York but relocated to London and currently residing in beautiful leafy Greenwich. Keen lover of white russians, R&B music and small... Read More →


Friday April 22, 2016 16:10 - 17:15
2. SiteVisibility Corn Exchange

17:30

Keynote
Natalie Nihai
Creating Persuasive Content

Speakers
NN

Nathalie Nahai

Web psychologist, International Speaker and Author
Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion (Pearson). The foremost expert in web psychology, Nathalie helps businesses apply scientific rigour to their website design, content... Read More →


Friday April 22, 2016 17:30 - 18:00
1. Concert Hall