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Content and Links [clear filter]
Friday, April 22
 

11:30

Links
Marcus Tober
Ranking Factors Reloaded – Why Content Is Your Key To Success

Christoph Cemper

Link Knowhow - 7 Things you didn't know about links, redirects and rel-canonicals

Tom Bennet
Site Speed for Content Marketers

Catherine Warrilow
Epic PR fails and what we can learn from them


Moderators
Speakers
TB

Tom Bennet

Senior Consultant, Builtvisible
Tom is Senior Consultant at digital marketing agency Builtvisible. He specialises in large data-driven projects and site audits, and develops strategies to improve organic performance and drive revenue for prominent international clients. Outside of work he is a web developer and published writer.
avatar for Christoph C. Cemper

Christoph C. Cemper

CEO, LinkResearchTools
Christoph C. Cemper started working in the internet marketing business as an SEO and Link Builder in 2003. He began developing SEO software for internal use in 2006. In 2009, Christoph launched his popular SEO tools as LinkResearchTools in the SaaS model. | | When the famous Google Penguin update changed the rules of SEO in 2012, Christoph launched Link Detox, software for finding links that pose a risk in a website’s backlink profile... Read More →
avatar for Markus Tober

Markus Tober

Founder & CTO, searchmetrics GmbH
Well known in SEO circles as an innovative thinker | and the founder of Searchmetrics. | As CTO and founder, Marcus continues to drive the | ongoing improvement and development of our software | while our team of highly skilled specialists guarantees | the exceptional standard of data and innovation on | which Searchmetrics was founded. | A self-described Big Data and stats geek, Marcus is | frequently asked to comment on trends... Read More →
avatar for Catherine Warrilow

Catherine Warrilow

MD, Thinker, Writer, Doer, Seriously PR
Catherine heads up Oxford based Seriously PR, a travel and tourism agency specialising in digital PR, content marketing and social media. She set up Seriously having got fed up of the 'no ball games on the grass' attitude of lots of agencies. Catherine has pushed clients and campaigns (some screaming) from traditional to digital PR and strategies based on the customer journey, bringing in SEO, digital and social expertise. Catherine is... Read More →


Friday April 22, 2016 11:30 - 13:00
1. Concert Hall

13:00

PR Newswire Roundtable

This years Digital PR roundtable will be hosted by Rebecca Lee, Digital PR specialist at Dynamo, sponsored by PR Newswire.  The session will raise the key issues in the PR SEO industry from how to drive creativity, best practice, insight and measurement, campaign and strategy to the latest Google updates and tools. 

The Digital PR roundtable is a great chance to compare notes and swap stories with agency, in-house and freelance digital PR professionals to learn the latest in the sector. 

Register here.

Friday April 22, 2016 13:00 - 14:00
Dome Studio Bar

14:30

Content
Limited Capacity filling up

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Conor McNicholas

The Hybrid - Lessons from publishing that won't destroy time and space.

Chantal Smink
Why you need a content cull

Amy Merrill
Debunking the Content = Links Fallacy

Moderators
LC

Laura Crimmons

Communications Director, Branded3
Laura is Branded3’s Communications Director, having started the PR team she now leads the PR and social media strategy across our biggest client accounts. With extensive SEO and social media knowledge, and experience in both traditional and digital PR, Laura knows how to create and execute campaigns which deliver multiple online benefits.

Speakers
CM

Conor McNicholas

CEO, AllTogetherNow
Previously had a career in publishing where I led NME as Editor for seven years before editing Top Gear Magazine. Spent much of that time wrestling with the effect of the new digital space on content creation and established business models. Now lead an agency looking to deliver the same solutions for brands.
AM

Amy Merrill

SEO and Link Strategist, Page One Power
As a chief SEO & link strategist for Page One Power, I lead a large team of specialists dedicated specifically to helping enterprise level clients increase their organic rankings. I am passionate about purpose-driven content creation and PR-influenced outreach techniques. Oh, and also tacos.
CS

Chantal Smink

Sr. SEO Consultant, Maxlead
As a SEO Consultant at Maxlead, Chantal works for both international companies, small businesses and webshops with a focus on sustainable SEO. Chantal frequently writes about her line of business for some of the leading marketing websites in The Netherlands.


Friday April 22, 2016 14:30 - 15:45
4. Old Court Room

14:30

Social
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Natalie Jones

Inbound Comedy: Stand out by making your audience laugh

Alexandra Tachalova
Reactivating Twitter accounts: proven techniques and methods

Olga Andrienko
Ways to localize your global brand

Moderators
Speakers
OA

Olga Andrienko

Head of Social Media, SEMrush
NJ

Natalie Jones

Communications and Marketing, WooRank
Natalie has been with WooRank in Brussels doing communications and marketing for 3 years. She's responsible for shaping the company's voice across various channels. She also writes non-creepy poems for her colleagues on Fridays.
AT

Alexandra Tachalova

Digital Marketing Consultant, No company ;)
Alexandra has worked in digital marketing for over 6 years. She was responsible for the exposure of the SEMrush brand's presence in European markets. She currently works as a digital marketing consultant, and assists several digital marketing tools in opening new markets while boosting existing areas.


Friday April 22, 2016 14:30 - 15:45
2. SiteVisibility Corn Exchange

16:10

Content Strategy
Laura Hampton
How to Build Useful Audience Personas to Guide Your Digital Strategy

Mike Essex
Internal Communications: How to turn employees in to your greatest marketers

Hannah Butcher
Hello, my name is blogger. Don't make me mad!

Moderators
Speakers
HB

Hannah Butcher

Digital PR Specialist, White.net
Hannah has been working in the digital marketing industry for over six years. As a lifestyle blogger, she is passionate about good outreach as she sees many bad examples coming into her own inbox. In her spare time she eats burgers and then writes about them.
ME

Mike Essex

Petrofac
Mike is a serial jack of all trades who has written five books (fiction and non-fiction), worked in in-house and agency side roles, and once convinced hundreds of companies to give him his Christmas for free (presents, tree, turkey and all the trimmings).
avatar for Laura Hampton

Laura Hampton

Digital Marketing Manager, Impression
As digital marketing manager at Impression, I work with a young but perfectly formed team of creative marketers and developers. | | From our Nottingham HQ, we provide SEO, digital PR, PPC and content campaigns to clients from around the UK and beyond and across a range of industries and business sizes. | | When I'm not working, I can usually be found jumping out of planes and recently represented Team GB at the Skydiving World Cup.


Friday April 22, 2016 16:10 - 17:15
1. Concert Hall