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Friday, April 22
 

09:00

Doors Open
Friday April 22, 2016 09:00 - 09:45
1. Concert Hall

09:45

Biddable
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Saija Mahon

Biddable media as a driver of demand fulfilment

Samantha Noble
Harnessing the power of audience marketing through PPC

Simon Jacobson
How Search Can Empower Marketers to Connect User Intent to Brand Experience

Moderators
avatar for Raj Nijjer

Raj Nijjer

Vice President, Partnerships, Yext
As VP of Community, Raj oversees community development at Yext, a global Digital Location Management (DLM) leader based in New York. Raj also ​serves as Publisher of GeoMarketing, a daily location and mobile marketing news site designed to help CMO’s and marketers better connect with today’s mobile consumers.

Speakers
SJ

Simon Jacobson

UK Segment Advertising Lead - Bing Network, Microsoft
A seasoned search pro with over 10 years obsession across all corners of the industry. With his experience running Search programmes on the client-side, agency-side and bid-management tech, Simon currently works as a Sales lead at Microsoft Search Advertising, promoting the benefits of the ever-growing Bing Network.
SM

Saija Mahon

Founder, CEO, Mahon Digital Marketing Ltd.
Saija Mahon is the founder of Mahon Digital Marketing Ltd, an international digital media agency that helps growing global businesses to achieve their sales targets. | | After working for some of the biggest media agencies in London, UK, Saija decided that it was time to launch her own business focusing on what she loves most – online marketing, and more specifically, paid search, social media and search engine optimisation. | | Mahon... Read More →
avatar for Samantha Noble

Samantha Noble

Marketing Director, Koozai
Samantha is a Digital Marketing Expert with a focus on PPC who helps clients increase their revenues through Digital. She has been in the marketing industry for over ten years, eight of those years spent specialising in digital marketing. Her core role is as the Marketing Director at Koozai, a UK based digital marketing agency specialising in SEO, PPC and Content Marketing. | | In addition, she works as the Co-Chief Editor for State of... Read More →


Friday April 22, 2016 09:45 - 11:00
4. Old Court Room

09:45

International
Limited Capacity filling up

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

William Cecil

Localising Your Global Search Strategy: Key Considerations for Tackling Multiple Territories

Moderators
EM

Emily Mace

Head of SEO, Oban Digital
Emily works on the overall strategy and development of International SEO campaigns for clients. She focusses on the development of strategies to help clients such as BBC World Service, De Beers, Sports Direct and Cisco achieve the best results and provide meaningful insights into their ROI for different campaigns and goals. Emily has 19 years experience of both SEO and IT training.

Speakers
WC

William Cecil

Senior SEO Manager, Traffic Optimiser
Will Cecil’s passion for SEO was ignited when he discovered the Adsense program in 2007. He has been experimenting & perfecting SEO strategies on a local and global scale ever since. He's spent the last 4 years working across some of UK's biggest retailers & international businesses.


Friday April 22, 2016 09:45 - 11:00
5. Deep Dive Founders Room

09:45

Future-Proof
Nichola Stott
SEO SUX: How and Why UX Must Be Front and Centre to Your Technical Strategy

Mel Carson
Discoverable, Sharable & Memorable: How to Make a Better Impression through Personal Branding

Rob Buccci
Deep diving into featured snippets: How to earn more and rise to the top of the SERPs

Moderators
Speakers
RB

Rob Bucci

Founder & CEO, STAT Search Analytics
Rob is the founder and CEO of STAT Search Analytics (getSTAT.com), based in his home town of Vancouver, Canada. | | Rob has been a developer and entrepreneur in the SEO space since 2005. He especially loves tackling big-data challenges in data mining and analytics. When he isn’t doing that, you can usually find him falling down a ski hill, splashing in the ocean, or taking cookies out of the oven.
MC

Mel Carson

Founder & Principal Strategist, Delightful Communications
Mel is founder of Seattle-based consultancy – Delightful Communications – which helps businesses and individuals understand and successfully apply strategies that focus on Content Marketing, Social Media, Digital PR and Personal Branding. | | Previous to Delightful, Mel’s 7 year role as Digital Marketing Evangelist at Microsoft Advertising saw him build relationships within the online advertising community by supporting and educating... Read More →
NS

Nichola Stott

MD, Founder and Entrepreneur, theMediaFlow
20 years in technology communications from electronics to search by way of Yahoo! Nichola founded theMediaFlow in 2010 to focus on high quality technical SEO overlaid with creative marketing strategies.


Friday April 22, 2016 09:45 - 11:00
1. Concert Hall

09:45

Confessions from former Google Search Quality - Ask Anything
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Fili Wiese & Kaspar Szymanski  

Confessions from former Google Search Quality - Ask Anything




Moderators
SS

Sam Silverwood-Cope

Director | Co-Owner, Pi Datametrics
Director and co-owner of IP, Sam has over 15 years experience in advertising, PR and digital marketing. Before taking on the role of CMO at IP, Sam was an award winning copywriter writing for brands such as Nike, Orange and Coca-Cola for agencies in London and Hong Kong. Now, Sam manages all the company marketing, blogger outreach and was recently on the BAFTA jury for the Digital Creativity Award.

Speakers
KS

Kaspar Szymanski

SEO Consultant, SearchBrothers.com
Kaspar is a co-founder of SearchBrothers.com and well-known Google Search expert specializing in recovering websites from Google penalties and helping websites improve their rankings with SEO Consulting. Before founding SearchBrothers.com, Kaspar was part of the Google Search Quality team where he was the driving force behind global web spam tackling initiatives and the public face spearheading Google webmaster outreach and communication... Read More →
FW

Fili Wiese

SEO Consultant, SearchBrothers.com
Fili Wiese is a renowned technical SEO expert and former member of Google’s Search Quality team. At SearchBrothers.com he successfully recovers websites from Google penalties and offers SEO consulting with SEO Audits and SEO workshops.


Friday April 22, 2016 09:45 - 11:00
2. SiteVisibility Corn Exchange

09:45

Crawl
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Dawn Anderson

Hunting For Googlebot - The Quest For 'Crawl Rank'

Oliver Mason
Server Logs After Excel Fails

Barry Adams
How to Identify and Fix Crawl Optimisation Issues

Moderators
HB

Hannah Butcher

Digital PR Specialist, White.net
Hannah has been working in the digital marketing industry for over six years. As a lifestyle blogger, she is passionate about good outreach as she sees many bad examples coming into her own inbox. In her spare time she eats burgers and then writes about them.

Speakers
avatar for Barry Adams

Barry Adams

Founder, Polemic Digital
Despite the anglophonic name, Barry Adams is a native Dutchman living and working in Belfast, Northern Ireland where he's established himself as the foremost SEO consultant in the country. | | Barry's been doing SEO in one form or another since 1998, which means he's lost quite a bit of his sanity along the way, resulting in regular twitter rants and contrarian blog posts which resulted in him blocked on twitter by Danny Sullivan... Read More →
avatar for Dawn Anderson

Dawn Anderson

Director, Move It Marketing
Dawn runs Move It Marketing and has been involved in SEO and web development for nearly 10 years, following a career change. Prior to this she ran her own businesses for 15 years. She specialises in technical and architectural SEO consultancy around crawling and indexing, working in competitive markets covering sports betting, insurance and personal injury and runs Move It Marketing as well as her own lead generation affiliate projects and... Read More →
OM

Oliver Mason

Freelance Technical SEO Consultant, Freelance
I used to work at an agency and now I don't.


Friday April 22, 2016 09:45 - 11:00
3. Pi Datametrics Dome Studio

11:00

Morning Break
Friday April 22, 2016 11:00 - 11:30
1. Concert Hall

11:30

Links
Marcus Tober
Ranking Factors Reloaded – Why Content Is Your Key To Success

Christoph Cemper

Link Knowhow - 7 Things you didn't know about links, redirects and rel-canonicals

Tom Bennet
Site Speed for Content Marketers

Catherine Warrilow
Epic PR fails and what we can learn from them


Moderators
Speakers
TB

Tom Bennet

Senior Consultant, Builtvisible
Tom is Senior Consultant at digital marketing agency Builtvisible. He specialises in large data-driven projects and site audits, and develops strategies to improve organic performance and drive revenue for prominent international clients. Outside of work he is a web developer and published writer.
avatar for Christoph C. Cemper

Christoph C. Cemper

CEO, LinkResearchTools
Christoph C. Cemper started working in the internet marketing business as an SEO and Link Builder in 2003. He began developing SEO software for internal use in 2006. In 2009, Christoph launched his popular SEO tools as LinkResearchTools in the SaaS model. | | When the famous Google Penguin update changed the rules of SEO in 2012, Christoph launched Link Detox, software for finding links that pose a risk in a website’s backlink profile... Read More →
avatar for Markus Tober

Markus Tober

Founder & CTO, searchmetrics GmbH
Well known in SEO circles as an innovative thinker | and the founder of Searchmetrics. | As CTO and founder, Marcus continues to drive the | ongoing improvement and development of our software | while our team of highly skilled specialists guarantees | the exceptional standard of data and innovation on | which Searchmetrics was founded. | A self-described Big Data and stats geek, Marcus is | frequently asked to comment on trends... Read More →
avatar for Catherine Warrilow

Catherine Warrilow

MD, Thinker, Writer, Doer, Seriously PR
Catherine heads up Oxford based Seriously PR, a travel and tourism agency specialising in digital PR, content marketing and social media. She set up Seriously having got fed up of the 'no ball games on the grass' attitude of lots of agencies. Catherine has pushed clients and campaigns (some screaming) from traditional to digital PR and strategies based on the customer journey, bringing in SEO, digital and social expertise. Catherine is... Read More →


Friday April 22, 2016 11:30 - 13:00
1. Concert Hall

11:30

Fundamentals
Limited Capacity filling up

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Sonia Mazzotta

Getting into Google News: why it's worth it

Rachael Dines
Fundamentals of Video SEO

Andrew Halliday
Basic Guide to Sever Analysis

Raj Nijjer
How Listing Data Impacts Local SEO for Enterprise and Brands

Moderators
LM

Lisa Myers

CEO & Founder, Verve Search
Lisa Myers is the Founder and CEO of award winning SEO agency, Verve Search, with over 10 years of experience in SEO. She has also been a keen speaker at over 30 conferences all over the world. A true SEO at heart, Lisa prides herself on being ahead of the curve, being able to move quickly and adapt to the ever changing landscape of search, of which several national and international awards are testament to.

Speakers
RD

Rachael Dines

Director of Marketing & PR, Shake It Up Creative Ltd
A Chartered Marketer and former UKTI International Marketing Program Scholarship Place Winner, Rachael gets hands-on with the marketing and PR for an array of SMEs on a daily basis. | | Her 14 years of experience spans many industries including software, travel, publishing, professional sport and she is also an approved Enterprise Nation Adviser for small businesses. | | Rachael's passion is helping businesses embrace both digital and... Read More →
AH

Andrew Halliday

Head of SEO and PPC, Ebuyer.com
Self confessed SEO geek. Fell into the SEO industry by accident but now I am hooked. Specialising in more of Technical SEO aspects of the role.
avatar for Sonia Mazzotta

Sonia Mazzotta

Head of SEO, Global University Systems
An ambitious SEO person who worked within the industry for 4 years. I started as a link builder. I mentor SEO to people.
avatar for Raj Nijjer

Raj Nijjer

Vice President, Partnerships, Yext
As VP of Community, Raj oversees community development at Yext, a global Digital Location Management (DLM) leader based in New York. Raj also ​serves as Publisher of GeoMarketing, a daily location and mobile marketing news site designed to help CMO’s and marketers better connect with today’s mobile consumers.


Friday April 22, 2016 11:30 - 13:00
5. Deep Dive Founders Room

11:30

Success & Analytics
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Rhys Jackson

Why marketers need a great A.S.S.

Arianne Donoghue
What it's like having GA Premium?

Stephen Kenwright
Engagement Rate Optimisation: How and Why to CRO All the Things

Juan Gonzalez
The trend is your friend - 10 examples of how bad SEO decisions can kill your upwards trend on Google

Moderators
LC

Laura Crimmons

Communications Director, Branded3
Laura is Branded3’s Communications Director, having started the PR team she now leads the PR and social media strategy across our biggest client accounts. With extensive SEO and social media knowledge, and experience in both traditional and digital PR, Laura knows how to create and execute campaigns which deliver multiple online benefits.

Speakers
AD

Arianne Donoghue

Digital Marketing Manager, icelolly.com
Arianne has looked after digital stuff in a wide variety of roles in the last ten years. With a love for paid media and data, she takes pride in being called a geek and irritates her Yorkshire colleagues with her long southern vowels. Outside of work she's a mediocre cyclist, awesome knitter and watches far too much sci-fi.
JG

Juan González

SISTRIX's Smilie, Sistrix
I studied Regional Studies of Latin American at the University of Cologne - Germany, majoring in "Business Informatics“. I also studied Business Administration and currently I’m doing a Master in International Business Administration. I feel a fascination with SEO and the people who make it possible.
avatar for Rhys Jackson

Rhys Jackson

Analytics Manager, RocketMill
Rhys is the Analytics Manager at RocketMill and works to provide clients with elegant solutions to complex problems. Having worked with brands such as Hitachi, Gatwick Airport and Neilson Financial Services, he is an expert in digital data.
SK

Stephen Kenwright

Director of Search, Branded3
Stephen is Director of Search at Branded3 – a search agency in Leeds and London – leading the agency’s SEO, PPC and Content Marketing efforts. Contributing to sites like Content Marketing Institute, SEMrush and Moz, Stephen is a regular columnist on Search Engine Watch and speaks at conferences around the world.


Friday April 22, 2016 11:30 - 13:00
2. SiteVisibility Corn Exchange

11:30

Onsite
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Judith Lewis

Technical Gotttas and Gotchas

Matteo Monari
How to Survive the Merge of 2 Mega-Sites: 2 sites, 2 languages, 4 million daily PageViews

James Perrott
Guaranteeing success with your on site strategy

Nicole Bullock
Google Webmaster Tools: The Search Consolation Prize?

Moderators
avatar for Barry Adams

Barry Adams

Founder, Polemic Digital
Despite the anglophonic name, Barry Adams is a native Dutchman living and working in Belfast, Northern Ireland where he's established himself as the foremost SEO consultant in the country. | | Barry's been doing SEO in one form or another since 1998, which means he's lost quite a bit of his sanity along the way, resulting in regular twitter rants and contrarian blog posts which resulted in him blocked on twitter by Danny Sullivan... Read More →

Speakers
avatar for Nicole Bullock

Nicole Bullock

PowerSEO Specialist II, CDK Digital Marketing
Nicole Bullock is an SEO, social media, and content strategist for the automotive industry in Detroit. For the past 7 years, she has focused her career on organic search, online reputation management, social media, and targeted content campaigns to empower brands with knowledge to improve their visibility in the search engine results pages. When she isn’t tied to her computer, she spends her time traveling, singing karaoke, attending and... Read More →
JL

Judith Lewis

Founder & CEO, DeCabbit Consultancy
Judith Lewis is the founder of the DeCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and as such she judges US, UK & EU Search Awards.
MM

Matteo Monari

COO and Co-founder, BizUp
Matteo is the co-founder and COO of BizUp, one of Italy's main online marketing agencies, specialized in International projects and competitive segments. | | Formerly based in Sweden, he has been working as SEO manager for some of the World's biggest affiliates in the gaming and finance sectors. | | He is a frequent speaker at online marketing, igaming and idating events and recently published his first book, on how to atract foreign... Read More →
JP

James Perrott

Head of Strategy, Zazzle Media
James is the Head of Strategy at Zazzle Media. | | Day-to-day, James is responsible for client strategies at Zazzle Media to ensure the brief and KPIs are hit and surpassed. As well as this, James is responsible for business strategy, ensuring our methodology and processes are always at the cutting edge of the digital marketing industry. | | He enjoys sharing knowledge through writing for industry websites and speaking regularly at events... Read More →


Friday April 22, 2016 11:30 - 13:00
3. Pi Datametrics Dome Studio

11:30

UX
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Yiğit Konur

Evaluation of User Experience: Inner-view to Google by Published Patents Related with User Experience

Aferdita Pacrami
What games can teach us about user experience and conversion

Dominic Woodman
Faster is Better: What is AMP and how useful is it?

Warren Cowan
Yes, the customer is always right: How giving customers what they want looks after your SEO

Moderators
Speakers
WC

Warren Cowan

CEO & founder, OneHydra
Warren has worked exclusively in the search marketing industry for over 15 years. During this time, he has developed unrivalled search knowledge and a unique perspective on the growth and movement of the industry, both in the UK and internationally. Warren is also the founder of Greenlight, the UK’s #1 Digital agency and Search firm.
YK

Yiğit Konur

Passionate Founder & CEO, SEOzeo
Yiğit is passionate founder & CEO of leading Turkish SEO agency, SEOzeo. He also host of SEOzone Conference, largest digital marketing conference of East Europe. He speak on several international SEO conferences and prefer to pick advanced SEO topics related with Google Patents and creative link earning.
AP

Aferdita Pacrami

CEO, 90 Digital
Aferdita Pacrami is the CEO of 90 Digital, a digital marketing agency that specialises in SEO, PR, and Reputation Management with a global client base. She's worked in digital marketing for over 6 years and runs a team of creative thinkers, digital nomads, and explorers. These days her main interests are in online strategy, improving sites through the use of visual cues, narrative, and psychology, and the future of work.
DW

Dominic Woodman

Dominic is a digital consultant at Distilled, with a background in full stack web development, maths & economics. He's also the founder of teflSearch, a job site for teaching English abroad. Based in London, he makes things, breaks things and automates as much as possible. (And loves Bruce Springteen.)


Friday April 22, 2016 11:30 - 13:00
4. Old Court Room

13:00

PR Newswire Roundtable

This years Digital PR roundtable will be hosted by Rebecca Lee, Digital PR specialist at Dynamo, sponsored by PR Newswire.  The session will raise the key issues in the PR SEO industry from how to drive creativity, best practice, insight and measurement, campaign and strategy to the latest Google updates and tools. 

The Digital PR roundtable is a great chance to compare notes and swap stories with agency, in-house and freelance digital PR professionals to learn the latest in the sector. 

Register here.

Friday April 22, 2016 13:00 - 14:00
Dome Studio Bar

13:00

Lunch Break
Friday April 22, 2016 13:00 - 14:30
1. Concert Hall

13:15

Community
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Erica McGillivray

Putting Your Best Self Forward: Etiquette and Branding in Your Community

Stephanie Chitty
Marketing like a parent of three kids

Amy Brann
Brains in Business

Moderators
Speakers
AB

Amy Brann

Game Changing Neuroscientific Insight Sharer, Synaptic Potential
Written books. | Spoken Publicly. | Taught organisations how to be better by understanding brains.
SC

Stephanie Chitty

Marketing Manager, Dark Star Brewing Co
Someone once followed me around in Target in Las Vegas for three hours, thinking I was Adele. I had to sign an autograph and have a photo taken with them. Sorry...is this bit meant to be about work?
EM

Erica McGillivray

Senior Community Manager, Moz
Erica McGillivray spends a ridiculous amount of time being geeky, both professionally and personally. At Moz, she wrangles a community of 500,000+ people and co-runs their annual conferences. Erica also is a founder of GeekGirlCon, is a published author, and has a comic book collection that's an earthquake hazard.


Friday April 22, 2016 13:15 - 14:30
2. SiteVisibility Corn Exchange

14:30

Content
Limited Capacity filling up

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Conor McNicholas

The Hybrid - Lessons from publishing that won't destroy time and space.

Chantal Smink
Why you need a content cull

Amy Merrill
Debunking the Content = Links Fallacy

Moderators
LC

Laura Crimmons

Communications Director, Branded3
Laura is Branded3’s Communications Director, having started the PR team she now leads the PR and social media strategy across our biggest client accounts. With extensive SEO and social media knowledge, and experience in both traditional and digital PR, Laura knows how to create and execute campaigns which deliver multiple online benefits.

Speakers
CM

Conor McNicholas

CEO, AllTogetherNow
Previously had a career in publishing where I led NME as Editor for seven years before editing Top Gear Magazine. Spent much of that time wrestling with the effect of the new digital space on content creation and established business models. Now lead an agency looking to deliver the same solutions for brands.
AM

Amy Merrill

SEO and Link Strategist, Page One Power
As a chief SEO & link strategist for Page One Power, I lead a large team of specialists dedicated specifically to helping enterprise level clients increase their organic rankings. I am passionate about purpose-driven content creation and PR-influenced outreach techniques. Oh, and also tacos.
CS

Chantal Smink

Sr. SEO Consultant, Maxlead
As a SEO Consultant at Maxlead, Chantal works for both international companies, small businesses and webshops with a focus on sustainable SEO. Chantal frequently writes about her line of business for some of the leading marketing websites in The Netherlands.


Friday April 22, 2016 14:30 - 15:45
4. Old Court Room

14:30

Social
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Natalie Jones

Inbound Comedy: Stand out by making your audience laugh

Alexandra Tachalova
Reactivating Twitter accounts: proven techniques and methods

Olga Andrienko
Ways to localize your global brand

Moderators
Speakers
OA

Olga Andrienko

Head of Social Media, SEMrush
NJ

Natalie Jones

Communications and Marketing, WooRank
Natalie has been with WooRank in Brussels doing communications and marketing for 3 years. She's responsible for shaping the company's voice across various channels. She also writes non-creepy poems for her colleagues on Fridays.
AT

Alexandra Tachalova

Digital Marketing Consultant, No company ;)
Alexandra has worked in digital marketing for over 6 years. She was responsible for the exposure of the SEMrush brand's presence in European markets. She currently works as a digital marketing consultant, and assists several digital marketing tools in opening new markets while boosting existing areas.


Friday April 22, 2016 14:30 - 15:45
2. SiteVisibility Corn Exchange

14:30

Collaboration
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Jamie Peach & Dipesh Pattni

Under the hood of client/agency partnerships

Moderators
CE

Collette Easton

Chief Revenue Officer UK & EMEA, Linkdex
Collette has been involved in Search since 2001, worked with some of the biggest brands from either agency, service or today with tool-side delivery with the Linkdex platform. I thrive in a start-up environment and have been part of the senior management team that successfully sold an agency.

Speakers
DP

Dipesh Pattni

Head of SEO and Content, PHD Media
Dipesh Pattni is the Head of SEO and Content at PHD Media. His role includes managing a team, developing organic services and creating/implementing strategies in SEO, Social, CRO and Content for large brands.
JP

Jamie Peach

Head of SEO, House of Fraser
Jamie Peach is Head of SEO at House of Fraser, a leading UK department store with sights set internationally, currently enjoying his 8th year in the SEO industry and voted one of the UK's most influential individuals in Search Marketing & SEO. He has worked both client-side and in the agency world during this time but in the last couple of years has been focused on SEO and Content Marketing in the retail/ecommerce vertical specifically.


Friday April 22, 2016 14:30 - 15:45
5. Deep Dive Founders Room

14:30

Results
Jon Earnshaw
How to Fix any SEO Problem

Lisa Myers & James Finlayson
Why SEO Needs to Get Emotional

Greg Gifford
Marketing to Local Customers

Moderators
Speakers
JE

Jon Earnshaw

CTO and Co-Founder of Pi Datametrics, Pi Datametrics
As CTO of Pi Datametrics, Jon is passionate about the future of search technology and in particular, personalisation and semantic search, which is changing both the way we search, the way we interact with search engines, and the subsequent outcome of a search. | | Jon is an accomplished speaker and well known within the digital marketing industry. When not speaking he has helped major FTSE100 companies augment their digital strategies and... Read More →
JF

James Finlayson

Head of Search, Verve Search
As Head of Search, James takes a strategic lead on the development of creative campaigns at Verve Search, as well as constantly monitoring results in his restless pursuit to deliver perfection. He loves sharing new ideas and collaborating with the team to come up with ‘so-crazy-it-just-might-work’ creative ideas for clients; including household names in travel, finance and fashion. Outside of work you’ll find James succumbing to his... Read More →
GG

Greg Gifford

Director of Search and Social, DealerOn
Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He's got over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings.
LM

Lisa Myers

CEO & Founder, Verve Search
Lisa Myers is the Founder and CEO of award winning SEO agency, Verve Search, with over 10 years of experience in SEO. She has also been a keen speaker at over 30 conferences all over the world. A true SEO at heart, Lisa prides herself on being ahead of the curve, being able to move quickly and adapt to the ever changing landscape of search, of which several national and international awards are testament to.


Friday April 22, 2016 14:30 - 15:45
1. Concert Hall

14:30

Technical
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Colin Woon

How afraid should SEOs be of JavaScript?

Emily Mace
International Targeting with Hreflang Tags

Jan-Willem Bobbink
Using Free Machine learning APIs for SEO

Moderators
NS

Nichola Stott

MD, Founder and Entrepreneur, theMediaFlow
20 years in technology communications from electronics to search by way of Yahoo! Nichola founded theMediaFlow in 2010 to focus on high quality technical SEO overlaid with creative marketing strategies.

Speakers
JB

Jan-Willem Bobbink

Freelance SEO, Notprovided.eu
Jan-Willem Bobbink got addicted with online marketing in 2004, since he build his first international webshop when he was 16. He is currently working as Freelance SEO for global clients and is ambassador for Majestic. His blog can be found at Notprovided.eu
EM

Emily Mace

Head of SEO, Oban Digital
Emily works on the overall strategy and development of International SEO campaigns for clients. She focusses on the development of strategies to help clients such as BBC World Service, De Beers, Sports Direct and Cisco achieve the best results and provide meaningful insights into their ROI for different campaigns and goals. Emily has 19 years experience of both SEO and IT training.
CW

Colin Woon

Head of SEO, Telefonica, O2 UK
Colin Woon comes from a agency background in digital strategy with 8 years experience focused in both paid and organic search. He currently leads SEO for Telefonica owned O2 UK working across the Marketing Communications and Online & Multi-channel teams, at the same time as participating in the best conferences like BrightonSEO to share examples from real life SEO implementations.


Friday April 22, 2016 14:30 - 15:45
3. Pi Datametrics Dome Studio

15:45

Afternoon Break
Friday April 22, 2016 15:45 - 16:10
1. Concert Hall

16:10

Content Strategy
Laura Hampton
How to Build Useful Audience Personas to Guide Your Digital Strategy

Mike Essex
Internal Communications: How to turn employees in to your greatest marketers

Hannah Butcher
Hello, my name is blogger. Don't make me mad!

Moderators
Speakers
HB

Hannah Butcher

Digital PR Specialist, White.net
Hannah has been working in the digital marketing industry for over six years. As a lifestyle blogger, she is passionate about good outreach as she sees many bad examples coming into her own inbox. In her spare time she eats burgers and then writes about them.
ME

Mike Essex

Petrofac
Mike is a serial jack of all trades who has written five books (fiction and non-fiction), worked in in-house and agency side roles, and once convinced hundreds of companies to give him his Christmas for free (presents, tree, turkey and all the trimmings).
avatar for Laura Hampton

Laura Hampton

Digital Marketing Manager, Impression
As digital marketing manager at Impression, I work with a young but perfectly formed team of creative marketers and developers. | | From our Nottingham HQ, we provide SEO, digital PR, PPC and content campaigns to clients from around the UK and beyond and across a range of industries and business sizes. | | When I'm not working, I can usually be found jumping out of planes and recently represented Team GB at the Skydiving World Cup.


Friday April 22, 2016 16:10 - 17:15
1. Concert Hall

16:10

Business
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Collette Easton

Secrets of Successful SEO Teams

Cosmin Negrescu
How to grow the hell out of your agency

Nancy Scott
Gamifying SEO in large organisations

Moderators
Speakers
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Collette Easton

Chief Revenue Officer UK & EMEA, Linkdex
Collette has been involved in Search since 2001, worked with some of the biggest brands from either agency, service or today with tool-side delivery with the Linkdex platform. I thrive in a start-up environment and have been part of the senior management team that successfully sold an agency.
CN

Cosmin Negrescu

CEO, SEOmonitor
| Cosmin is the founder and CEO of SEOmonitor.com, a tool that brings a new and better way of predicting and measuring SEO performance. He launched the product after managing his own digital agency for 7 years. | | In addition to his work at SEOmonitor.com, Cosmin is an active partner at Fribourgcapital.com, a private equity and venture capital firm.
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Nancy Scott

Organic Search Lead Manager, Cancer Research UK
Nancy is Cancer Research UK's Organic Search Manager, leading the charity's SEO strategy as part of an award winning digital team. Almost as passionate about Nintendo as she is about SEO, she can often be found down the pub chewing someone's ear off about how Pokémon is the perfect analogy for SEO. Seriously, it is.


Friday April 22, 2016 16:10 - 17:15
4. Old Court Room

16:10

Ecommerce
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Siobhan Swainston

Handling On-Site for Retail and Fashion Businesses

James Perrin
In Pursuit of UGC – The Power of Genuine Customer Reviews

Alec Bertram
Ecommerce keyword research: Completing large-scale analysis in a small-scale world

Moderators
SK

Stephen Kenwright

Director of Search, Branded3
Stephen is Director of Search at Branded3 – a search agency in Leeds and London – leading the agency’s SEO, PPC and Content Marketing efforts. Contributing to sites like Content Marketing Institute, SEMrush and Moz, Stephen is a regular columnist on Search Engine Watch and speaks at conferences around the world.

Speakers
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Alec Bertram

Director, Allotment Digital Marketing
Alec runs Allotment Digital Marketing - a London-based SEO agency which specialises in helping ecommerce businesses increase their sales from organic search. | | Between client work you're most likely to find him furiously coding his next tool, or preaching the virtues of filter coffee and evils of over-extracted espresso.
JP

James Perrin

Digital Communications Specialist, Feefo
James Perrin is the Digital Marketing specialist for Feefo, overseeing their digital B2B and B2C content output. Having worked in digital, content and social media marketing for over 6 years he has witnessed the significant need for user-generated content, especially in the form of customer reviews and the multiple benefits this can have on digital marketing campaigns. James has appeared on the BBC giving detailed digital marketing advice and has... Read More →
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Siobhan Swainston

SEO Consultant, Ayima
Working in SEO for just over 3 years all agency side, starting in digital content production before moving into a more technical role. | | Originally from York but relocated to London and currently residing in beautiful leafy Greenwich. | | Keen lover of white russians, R&B music and small animals.


Friday April 22, 2016 16:10 - 17:15
2. SiteVisibility Corn Exchange

16:10

SERPs
Limited Capacity seats available

This session is first come first served with attendees with wristbands getting early access fifteen minutes before the talks start. Adding a session your personal schedule doesn't guarentee a place for the talk. 

Louise Li

What Everyone Wants To Know About Google Direct Answers

Gerald Murphy
The Real Reason Why Google Invented Hummingbird

Rob Kerry
Using PHP To Reclaim Your Organic Search Keyword Data

Moderators
avatar for Nicole Bullock

Nicole Bullock

PowerSEO Specialist II, CDK Digital Marketing
Nicole Bullock is an SEO, social media, and content strategist for the automotive industry in Detroit. For the past 7 years, she has focused her career on organic search, online reputation management, social media, and targeted content campaigns to empower brands with knowledge to improve their visibility in the search engine results pages. When she isn’t tied to her computer, she spends her time traveling, singing karaoke, attending and... Read More →

Speakers
avatar for Rob Kerry

Rob Kerry

Co-founder, Ayima
Rob Kerry is the Chief Strategy Officer of Ayima, a specialist Search Marketing agency which he co-founded in 2007. Rob has been involved in SEO for over 15 years, being among the first UK voices in the industry under his cheeky online handle, evilgreenmonkey. His team now work with brands including British Airways, Bwin and O2, making them market leaders in search.
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Louise Li

Head of SEO, Marks and Spencer
A digital marketing strategist with an internet addiction. 11 years experience working in the online marketing space, creating organic campaigns that meet core business objectives.
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Gerald Murphy

Guest Lecturer and search geek, Manchester Metropolitan University
A self-confessed, but cool, information retrieval (IR) and search geek. I bounce out of bed in the mornings to make blue chip client websites rank. I also take Google Hangouts, tweets and emails to BSc (Hons) students in the evenings and pop up to Manchester Metropolitan University to guest lecture to web development, digital media and IR students throughout the year. My research interests include: user behaviour, user analysis, mobile, design... Read More →


Friday April 22, 2016 16:10 - 17:15
3. Pi Datametrics Dome Studio

17:15

Keynote Change Over
Friday April 22, 2016 17:15 - 17:30
1. Concert Hall

17:30

Keynote
Natalie Nihai
Creating Persuasive Content

Speakers
NN

Nathalie Nahai

Web psychologist, International Speaker and Author
Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion (Pearson). | | The foremost expert in web psychology, Nathalie helps businesses apply scientific rigour to their website design, content marketing and products. | | Nathalie lectures internationally on the digital application of behavioural sciences, co-hosts theGuardian’s Tech... Read More →


Friday April 22, 2016 17:30 - 18:00
1. Concert Hall